Expanding on their existing presence in Rockwell and transferring to a permanent retail space just beside their former one, Frankie & Friends tapped us to embody their brand identity and core values into their new flagship store in the upscale mall. Drawing inspiration from these sources, we were able to craft a minimalist retail space that had a warm and calming vibe. Curves and arches become the main architectural features here, as prominently displayed on the storefront, and soften the contours of the space; making it a lot more welcoming.

As with their other stores, the material palette was kept simple and muted, to allow the space to fade and the products to stand out. We furthered this design language by adding rustic & natural materials, plants and fabrics to add familiarity and create a homey shopping experience for Frankie & Friends’ clientele.

[ In collaboration with PT Design Studio ]